In the context of a SaaS B2B marketing project in the clothing industry, particularly in apparel, sports, and fashion, the client aimed to streamline the process of going to market. The challenges faced included the need for digitalization, efficient assortment planning, seamless sharing, and effective sales processes. The primary tool, resembling an Excel-like interface with visual components, targeted merchandisers for line and assortment planning.
The primary value was to build a tool that facilitates connectivity within development teams throughout the initial line development life cycle. The emphasis was on ensuring that teams have access to the most up-to-date data as changes occur, thereby mitigating challenges related to collaboration, data-image disconnection, and manual updates. Computools’ solution aligns with the client’s vision, providing a user-friendly and efficient platform for the clothing industry to enhance the overall software engineering and sales process.