Invest Latam

Working closely with business founders, our colleagues crafted the front-end for an innovative online investment platform for a Latin American firm

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AT A GLANCE

A finance-focused medium business in Latin America needed an efficient platform to connect small businesses with investors for direct loan transactions. Our team developed a platform enabling companies to receive online loans from investors while allowing investors to invest funds and earn returns. Computools assisted in streamlining the process, ensuring reliable KYC, verification, and integration with financial services, significantly enhancing the client’s business operations and customer satisfaction.

THE CLIENT

The platform facilitates the connection between investors and businesses or individuals in Latin America, enabling them to negotiate and finalise loan agreements directly. With a minimum savings threshold of COP $500,000, individuals can join the platform and choose the interest rate they want to invest.

Companies and individuals engaging with the service undergo a formal credit evaluation process, providing necessary guarantees, and are subject to monitoring by a debt recovery firm in the event of payment delays. This stringent process ensures safety and reliability in the loan transactions conducted through the platform.

Recent successes include facilitating over 1,000 business transactions in the past five years and establishing a solid operational presence across South America. With a rigorous credit evaluation process and monitoring by a debt recovery firm, Invest Latam ensures safety and reliability in all loan transactions, providing a trustworthy environment for both investors and businesses.

BUSINESS CHALLENGE

Small businesses in Latin America struggled to secure loans through traditional banking channels, encountering lengthy processes, stringent criteria, and limited access to funding. This created a substantial barrier to growth and development for these businesses. At the same time, investors were seeking alternative opportunities for direct investment that offered meaningful returns.

Invest Latam recognised the untapped potential in addressing these issues and sought to build a first-of-its-kind platform to match lenders and businesses in Latin America. The primary objectives were to ensure reliable KYC, verification, and creditworthiness check processes and to link to integrated payment mechanisms via a secure interface. By developing this platform, Invest Latam aimed to create a more efficient, accessible, and inclusive financial ecosystem.

SOLUTION SUMMARY

Our team broke down the platform’s concept into detailed user journeys and design prototypes. These prototypes focused on providing a quick visual summary for lenders and businesses, enhancing the user experience. The platform was developed according to a comprehensive implementation plan. We conducted A/B testing of several design decisions to ensure the most effective and user-friendly interface.

The platform integrates seamlessly with financial services interfaces, ensuring reliable Know Your Customer (KYC) processes, verification, and creditworthiness checks. Additionally, we linked the platform to secure payment mechanisms, providing a smooth and secure transaction experience.

Computools’ platform and product engineering expertise was pivotal in transforming the client’s vision into a functional and user-friendly platform. Our team created intuitive and visually appealing designs that simplify the process for both lenders and businesses. We ensured the platform’s reliability and security by integrating essential financial services and conducting thorough testing.

IMPACT

The platform enabled over 1,000 business lending transactions within five years, significantly boosting the client’s business volume and demonstrating the platform’s effectiveness in connecting investors with small businesses.

The development of a fully functional platform within four months, including a visually attractive summary of businesses, their history, and credit requirements, increased the number of clients.

WHY COMPUTOOLS

The client chose Computools as their digital transformation partner for several compelling reasons. From the initial consulting stage, Computools demonstrated a deep understanding of the client’s needs and objectives. The expertise and experience of Computools’ team members, carefully selected for their knowledge and skills, ensured a robust project team.

STORY IN DEPTH

Background

Small businesses in Latin America struggled to secure loans through traditional banking channels, which involved lengthy processes, stringent criteria, and limited access to funding. Additionally, investors sought alternative opportunities for direct investment with meaningful returns but lacked a dedicated platform to facilitate such transactions. Invest Latam embarked on a search for a solution that could bridge this gap, providing an efficient and reliable platform to connect small businesses with investors.

Approach to solution

The client carefully considered different companies to help them build their investment platform. After considering factors like technical skills and experience, they chose Computools because we had extensive experience creating similar platforms for finance and investment. Our team had the right mix of skills needed for the project. The constant communication, new technologies, and flexible project management approach made the client confident in their choice.

Computools role

Computools acted both as generalists and specialists. Our team focused on:

  • Creating intuitive and visually appealing user journeys and design prototypes to enhance user engagement.
  • Ensuring reliable KYC, verification, creditworthiness checks, and integrating secure payment mechanisms.
  • Tailoring algorithms and functionalities to meet the specific needs of Invest Latam’s user base.

Key decisions and outcomes

We identified inefficiencies in the user journey and redesigned the flow to provide a seamless experience for both investors and businesses. This included creating visually attractive summaries of companies, their histories, and credit requirements. By analysing user behaviour and investment patterns, we customised matchmaking algorithms based on lenders’ criteria, enhancing the accuracy and efficiency of pairing investors with suitable businesses.

Design

Design development was carried out according to the client's stipulated requirements and needs. The basics of user experience were laid out at the stage of interactive prototyping. In the future, the user interface will be actively refined to create the most convenient and intuitive design of the pages.

USER PERSONA → SITE MAP → WIREFRAMES → USER INTERFACE
invest latam user persona

USER PERSONA

Detailed profile of a typical user, informing design decisions

invest latam site map

SITE MAP

Visual representation of website structure and navigation hierarchy

invest latam wireframes

WIREFRAMES

Basic skeletal outlines depicting layout and functionality without design details

invest latam user interface

USER INTERFACE

The visual elements and interactive components enhance the user experience

DIGITAL PLATFORM & TECHNOLOGY

PROJECT MANAGEMENT METHODOLOGY

The Kanban methodology was chosen because the work on the project was carried out quickly. This saves time developing pages and applications and improves the team’s efficiency.

Kanban gives the flexibility to build a sustainable competitive advantage and empowers the team to accomplish more and faster. Every project has a backlog of tasks and a series of state processes that a task must pass through before delivery. Using the Kanban board, everyone can instantly see how tasks are moving through the process. The simplicity of the visual presentation enables the PM to spot bottlenecks easily while they are forming.

The most obvious benefit of using Kanban is improved flow efficiency, which occurs shortly after the method is implemented into the project. Visualising your process will quickly highlight areas of inefficiency. The next Kanban benefit is increased productivity. Kanban benefits team productivity by shifting the focus from starting work to finishing work.

Kanban

PROJECT TIMELINE

invest latam project timeline

WHAT OUR CLIENT SAID

Computools' team demonstrated exceptional professionalism, technical skill, and a deep understanding of our business needs. The innovative platform they developed has significantly streamlined our operations and enhanced our ability to connect investors with small businesses. We are thrilled with the results and look forward to continuing our partnership.

CONTACT US

Get in touch with us to discuss price for your future project. Use the form below or send us an e-mail to info@computools.com

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