LineSale
A digital company based in the USA that provides solutions enhancing user experience and brand development
An e-commerce company needed to improve the performance of its platform and user experience. We offered platform and product engineering services, and comprehensive software testing. Computools helped develop and enhance features for the e-commerce platform, resulting in significant improvements in processing efficiency and user satisfaction.
The client is a US-based digital company specialising in providing solutions to improve user experience and brand development. The company’s core business is e-commerce. LineSale stands out for its approach, treating itself as a natural extension of its clients’ teams. The company creates modern, high quality, fully functional websites focused on maximising brand growth and profitability.
The client encountered several significant challenges in their e-commerce development project. They struggled with limited time for processing large data volumes and a lack of testing and clear documentation. These issues significantly hindered the development and implementation of new features and the improvement of the existing framework.
Computools developers proposed a comprehensive solution, incorporating the implementation of innovative data processing methods, enhancement of functionality, and rectification of technical shortcomings. Leveraging the Python programming language and the Django framework, along with their expertise in digital transformation, the Computools team closely collaborated with the LineSale team. This successfully completed the ongoing project and initiated the development of two new websites from scratch, introducing new features and improving existing ones. Thus, the developers not only addressed the challenges faced by the client but also significantly improved their business metrics, achieving impressive growth in key areas.
During the collaboration, our team fully developed and completed one site previously started by another team and created two more sites from scratch. Computools experts also implemented new functions and fixed the old ones in the client’s framework. Thanks to our close cooperation, LineSale enhanced its services, attracted more clients, and achieved all its goals.
Computools was chosen for its proven digital transformation and e-commerce development track record. The decision was driven by Computools’ expertise in Python and Django, transparent communication methods, and a commitment to agile project management methodologies. The ability to quickly find suitable solutions within a tight schedule and a robust internal communication flow made Computools the ideal partner for LineSale to achieve its ambitious goals.
Computools continues to provide comprehensive support to LineSale after the project’s completion. This includes regular updates and adaptation to changing market needs and technological requirements. The development and engineering team maintains close collaboration with the LineSale team. This involves updates based on user feedback and regular meetings to discuss additional needs.
When LineSale set out to choose a contractor for their project, they took a pragmatic and meticulous approach. Faced with the challenge of finding the right partner for their digital transformation and e-commerce goals, LineSale evaluated multiple options. Each contender was scrutinised based on criteria like technical expertise, project delivery history and adherence to efficient methodologies.
Computools stood out as the ideal choice. The decision was not just about technical capabilities but a shared vision. Computools demonstrated a quick grasp of LineSale’s unique needs, a commitment to timely delivery, and a proactive problem-solving attitude. Transparent communication channels, including tools like Skype and Jira, were crucial in building a solid working relationship.
The goal was to set new standards in the digital space, offering advanced features and functionalities that would redefine user experiences. A detailed specification, collaboratively developed, provided a clear roadmap and understanding of project requirements. Vitaliy Kononenko led the development process, which involved examining client-provided frameworks and a collaborative solution search. Web page development using Python and Django ensured robust, scalable solutions that met LineSale’s goals.
The Computools team ensured a smooth rollout, overseeing all aspects from testing to pilot launch and end-user feedback. Impressive results were achieved in the first week of the release, with outstanding metrics in product utilisation. New features implemented in collaboration with LineSale led to a 112% increase in user throughput, and the average order value grew by 57%. The 63% reduction in checkout time and a 67% increase in revenue were noticeable outcomes of a successful release.
The company's designers had already worked together on similar products, so they approached the process with a deep understanding of the issues.
Crafted profiles embodying LineSale's target audience characteristics and preferences
Visual representation outlining the hierarchical structure and navigation of LineSale's website
Blueprints illustrating the skeletal framework of LineSale's web pages before visual design
Graphical layout translating LineSale's brand into an interactive, user-friendly online experience
PYTHON
Python was designed for code readability. It is similar to the English language and influenced by mathematics. One of the main advantages of Python for this project is its ability to work on different platforms (Windows, Mac, Linux, Raspberry Pi, etc.).
DJANGO
Django was built by experienced developers. It takes care of much of the Web development hassle so that engineers can focus on writing an app without reinventing the wheel. Moreover, it was designed to help developers take applications from concept to completion as quickly as possible.
JAVASCRIPT (JQUERY)
JavaScript allows for the implementation of complex elements on web pages, the display of timely content updates, interactive maps, animated 2D/3D graphics, scrolling video jukeboxes, etc. This language was chosen for the ability to create dynamically updating content and control multimedia and animated images, which was important for the project.
APPLE PAY
Apple Pay is easy and works with all Apple devices. Customers can make secure purchases in stores, apps, and the web. It is simple and safe to use, even more than an ordinary physical card.
AMAZON PAY
Amazon Pay makes it simple for customers around the globe to pay for products and services using the information already stored in their Amazon accounts. It is a familiar buying experience for nearly anyone.
PAYPAL
PayPal is a faster and safer way to make an online payment, purchase goods and services, and send and receive money. It is a well-known payment system that can be used almost anywhere in the world.
The Computools Team Lead decided on Scrum as a management methodology because of a tight project schedule. The Scrum model suggests that projects progress via a series of sprints.
The Computools team was very rapidely operational despite the complexity of the situation and the need for the team to adapt to our development methodologies. The Computools team could also work very remotely with very good inter-communication with the SBFinance team ensuring good efficiency despite off-shoring.
Computools are experts and act professionally, with lots of guidance on technical recommendations and with easy to understand explanations of what the technical choices mean and why one can be a better website than another. As a result, the development was completed on time and exceeded our expectations. The feedback from our customers was very positive and compared to our previous results we doubled our turnover.
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Computools was selected through an RFP process. They were shortlisted and selected from between 5 other suppliers. Computools has worked thoroughly and timely to solve all security issues and launch as agreed. Their expertise is impressive.