LineSale

A digital company based in the USA that provides solutions enhancing user experience and brand development

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AT A GLANCE

An e-commerce company needed to improve the performance of its platform and user experience. We offered platform and product engineering services, and comprehensive software testing. Computools helped develop and enhance features for the e-commerce platform, resulting in significant improvements in processing efficiency and user satisfaction.

THE CLIENT

The client is a US-based digital company specialising in providing solutions to improve user experience and brand development. The company’s core business is e-commerce. LineSale stands out for its approach, treating itself as a natural extension of its clients’ teams. The company creates modern, high quality, fully functional websites focused on maximising brand growth and profitability.

BUSINESS CHALLENGE

The client encountered several significant challenges in their e-commerce development project. They struggled with limited time for processing large data volumes and a lack of testing and clear documentation. These issues significantly hindered the development and implementation of new features and the improvement of the existing framework.

SOLUTION SUMMARY

Computools developers proposed a comprehensive solution, incorporating the implementation of innovative data processing methods, enhancement of functionality, and rectification of technical shortcomings. Leveraging the Python programming language and the Django framework, along with their expertise in digital transformation, the Computools team closely collaborated with the LineSale team. This successfully completed the ongoing project and initiated the development of two new websites from scratch, introducing new features and improving existing ones. Thus, the developers not only addressed the challenges faced by the client but also significantly improved their business metrics, achieving impressive growth in key areas.

IMPACT

During the collaboration, our team fully developed and completed one site previously started by another team and created two more sites from scratch. Computools experts also implemented new functions and fixed the old ones in the client’s framework. Thanks to our close cooperation, LineSale enhanced its services, attracted more clients, and achieved all its goals.

WHY COMPUTOOLS

Computools was chosen for its proven digital transformation and e-commerce development track record. The decision was driven by Computools’ expertise in Python and Django, transparent communication methods, and a commitment to agile project management methodologies. The ability to quickly find suitable solutions within a tight schedule and a robust internal communication flow made Computools the ideal partner for LineSale to achieve its ambitious goals.

Computools continues to provide comprehensive support to LineSale after the project’s completion. This includes regular updates and adaptation to changing market needs and technological requirements. The development and engineering team maintains close collaboration with the LineSale team. This involves updates based on user feedback and regular meetings to discuss additional needs.

STORY IN DEPTH

Background

When LineSale set out to choose a contractor for their project, they took a pragmatic and meticulous approach. Faced with the challenge of finding the right partner for their digital transformation and e-commerce goals, LineSale evaluated multiple options. Each contender was scrutinised based on criteria like technical expertise, project delivery history and adherence to efficient methodologies.

Approach to solution

Computools stood out as the ideal choice. The decision was not just about technical capabilities but a shared vision. Computools demonstrated a quick grasp of LineSale’s unique needs, a commitment to timely delivery, and a proactive problem-solving attitude. Transparent communication channels, including tools like Skype and Jira, were crucial in building a solid working relationship.

Computools role

The goal was to set new standards in the digital space, offering advanced features and functionalities that would redefine user experiences. A detailed specification, collaboratively developed, provided a clear roadmap and understanding of project requirements. Vitaliy Kononenko led the development process, which involved examining client-provided frameworks and a collaborative solution search. Web page development using Python and Django ensured robust, scalable solutions that met LineSale’s goals.

Key decisions and outcomes

The Computools team ensured a smooth rollout, overseeing all aspects from testing to pilot launch and end-user feedback. Impressive results were achieved in the first week of the release, with outstanding metrics in product utilisation. New features implemented in collaboration with LineSale led to a 112% increase in user throughput, and the average order value grew by 57%. The 63% reduction in checkout time and a 67% increase in revenue were noticeable outcomes of a successful release.

Design

The company's designers had already worked together on similar products, so they approached the process with a deep understanding of the issues.

USER PERSONA → SITE MAP → WIREFRAMES → USER INTERFACE
linesale user persona

USER PERSONA

Crafted profiles embodying LineSale's target audience characteristics and preferences

linesale site map

SITE MAP

Visual representation outlining the hierarchical structure and navigation of LineSale's website

linesale wireframes

WIREFRAMES

Blueprints illustrating the skeletal framework of LineSale's web pages before visual design

linesale user interface

USER INTERFACE

Graphical layout translating LineSale's brand into an interactive, user-friendly online experience

DIGITAL PLATFORM & TECHNOLOGY

PROJECT MANAGEMENT METHODOLOGY

The Computools Team Lead decided on Scrum as a management methodology because of a tight project schedule. The Scrum model suggests that projects progress via a series of sprints.

Scrum

PROJECT TIMELINE

linesale banner project timeline

WHAT OUR CLIENT SAID

Computools’ experience in e-commerce development and its commitment to clear communication was integral to the success of our project. We are delighted with the improvements in user experience and the significant growth in our key metrics. We look forward to continuing our partnership with Computools.

CONTACT US

Get in touch with us to discuss price for your future project. Use the form below or send us an e-mail to info@computools.com

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