Polar.me
Digital transformation of an advertising business with CTO as a Service.
Our client needed a platform for premium publishers to create, host, and optimise various digital advertising formats. Computools provided a CTO as a Service solution, delivering a user-friendly platform with the necessary features. The project increased the client’s direct digital advertising revenue.
Polar.me is a leading provider of social display advertising solutions. The company’s technology allows agencies, brands, ad tech platforms, CTV providers and retail media to repurpose social creatives for programmatic advertising campaigns on the open web, mobile apps and CTV.
Its platform is used by over 250 of the world’s most successful media publishers and platforms, generating US$150 million in direct-sold digital advertising revenue in the past year alone. The technology activates over 15,000 campaigns in 30+ countries.
Our client has a team of 55 experienced professionals with a deep understanding of the digital advertising landscape.
The primary objective was to develop an exclusive platform for premium publishers to enhance their direct-sold digital branded content revenue. To achieve this, they sought the expertise of external developers. A highly skilled and experienced CTO joined the client’s internal IT department, collaborating closely with their managers. This collaboration enabled timely issue resolution and task adjustments.
The requirements for the platform were unclear and changed as the project evolved. In addition, the client needed to get the platform to market as quickly as possible to capitalise on it.
Our CTO proposed implementing a user-friendly management system that allows publishers to create and manage ad campaigns easily, adding various tools to help publishers improve their ad campaign performance, and implementing features to reach multiple publishers’ channels simultaneously.
The new platform helps the client increase revenue and expand the customer base, making offering innovative digital advertising products easy. The CTO that we provided as a Service solved several issues:
The client chose Computools’ CTO as a Service for its industry expertise. Computools has many years of experience working with media companies and understands the industry’s needs and challenges.
This experience was critical to the project’s success. It allowed Computools’ CTO to better understand the client’s needs and create a product that met their expectations.
In addition, the client recognised the professionalism and accountability of the CTO. He has shown himself to be an experienced and responsible specialist capable of successfully delivering even the most complex projects.
Our client, a large media company, planned to develop a platform for premium publishers. The platform would help publishers create, place, and optimise various digital advertising formats. This is a complex and large-scale project, so it needed a CTO with experience developing similar solutions and knowledge of the industry.
The client started by seeking information about companies that could take on this project. He studied company websites, read customer testimonials and interviewed company representatives. As a result, the client selected several companies that met his criteria. The client met with each of these companies to discuss their offerings. He wanted to understand how each company would approach platform development and evaluate their experience and skills.
After these meetings, the client selected Computools. Computools’s proposal was the most compelling CTO as a Service proposal. It had years of experience developing software for the media industry, and its team had deep industry knowledge.
The client and Computools’ CTO worked together to develop a detailed project plan and timeline. The team met regularly to discuss progress and adjust the plan as needed. The client was always kept informed of the project’s status and was able to provide feedback throughout the development process.
Computools’ CTO used various project management tools and techniques to ensure success. These tools and techniques helped the team to track progress, identify and resolve risks, and manage resources effectively.
The result of this project was a ready-made platform that allows publishers, agencies and brands to create, execute and optimise various digital advertising products, including native, social, video and story formats.
The design was based on studying the needs of the target audience and trends in the field.
A representation of a typical user of a product or service.
A visual representation of the structure of a website or application.
Sketches of a user interface (UI) that show the layout and functionality of a product or service.
The components of a product or service that allow users to interact with it.
Python
Python is a high-level, interpreted, general-purpose dynamic programming language focusing on code readability. Python, by its nature, has a very simple syntax. Having a smaller code requires less space, less time, and is well appreciated by coders, as the rework or correction also takes less time. The ability to develop applications and software quickly makes it suitable for start-ups, small, medium and big enterprises.
React
React is a simple and powerful Ul library. The most important advances are the emphasis on components, one-way data flow, the virtual DOM, JSX, and architecture that extends beyond HTML. React’s simplicity lies in that it makes it easy to declare user interfaces in self-contained independent components. It hides its complex rendering engine implementation and exposes a simple component API.
MySQL
MySQL is extremely powerful, secure and scalable. And because of its small size and speed, it is the ideal database solution for websites. MySQL is an open source, high performance, feature-rich relational database management software that can be used in various environments. It's feature rich and doesn't need too much knowledge to use at the same time. What is more, most of the tasks can be done in the command line.
For this case, the CTO chose the Kanban methodology. Kanban is a flexible project management methodology that focuses on the continuous flow of work and rapid delivery of value to customers. It is well suited for projects with unclear or changing requirements and projects requiring rapid delivery.
The Computools team was very rapidely operational despite the complexity of the situation and the need for the team to adapt to our development methodologies. The Computools team could also work very remotely with very good inter-communication with the SBFinance team ensuring good efficiency despite off-shoring.
Computools are experts and act professionally, with lots of guidance on technical recommendations and with easy to understand explanations of what the technical choices mean and why one can be a better website than another. As a result, the development was completed on time and exceeded our expectations. The feedback from our customers was very positive and compared to our previous results we doubled our turnover.
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Computools was selected through an RFP process. They were shortlisted and selected from between 5 other suppliers. Computools has worked thoroughly and timely to solve all security issues and launch as agreed. Their expertise is impressive.