Background
The client needed to optimise its on-page SEO and add additional features. They needed to fill many articles quickly to achieve a good search engine position, essential for driving traffic and increasing visibility in a competitive market.
Approach to solution
Shedyourfat received proposals from several contractors who met its criteria. The company held meetings to discuss their proposals and assess whether they fit the company’s needs.
Ultimately, Shedyourfat selected Computools as its digital transformation contractor. The company was impressed with Computools’ experience in healthcare digital transformation and expertise in various digital technologies.
Computools role
We participated in various aspects of the project, acting as generalists and specialists where needed. Our team developed and implemented a new online marketplace platform, focusing on SEO optimisation and content management. We provided expertise in PHP, WooCommerce, MySQL, and WordPress to ensure a robust and scalable solution.
Key decisions and outcomes
We identified inefficiencies in the existing system and proposed significant changes to streamline operations. Our team customised SEO performance and filled the platform with optimised content. We also analysed user behaviour to develop functionality tailored to their needs, improving the overall user experience.