TRY IT ON

A major retailer of clothing, footwear and accessories with a network of physical shops and an online shop across the country

case image

AT A GLANCE

Our client, a clothing, footwear, and accessories retailer, needed a solution to improve customer satisfaction and reduce return rates. Computools assisted by developing the TRY IT ON app, which allows users to virtually try on clothes, thereby enhancing the online shopping experience and increasing sales.

THE CLIENT

The client company has a long history and is well known for its reputation and loyal customers. The company is also an early adopter of innovative technologies that help improve the customer experience.

BUSINESS CHALLENGE

The client had a problem with declining customer satisfaction and sales due to the closure of physical outlet stores. In addition, the number of returns to online stores was on the rise. Our client recognised the customer frustration and asked us to help create a platform where its customers could try on items virtually. The client also wanted its platform to offer contactless payment and doorstep delivery.

SOLUTION SUMMARY

Computools has engineered an online shopping app called TRY IT ON. Users can browse the app, select an item, and then use AR to see how it will look on them. Once they find the perfect fit, they can add the item to their basket and checkout. The app also supports contactless delivery so that users can receive their orders from the comfort of their own home.

IMPACT

The solution provided by Computools had a significant long-term impact on the client’s business. Thanks to the TRY IT ON app, our client saw a 20% increase in online sales and a 30% reduction in product return rates. These measurable improvements directly resulted from enhanced customer confidence and satisfaction due to the app’s virtual try-on feature. Additionally, the implementation of augmented reality technology positioned the client as an innovative leader in the retail industry, boosting brand reputation and customer loyalty.

WHY COMPUTOOLS

Computools’ experience developing AR solutions, particularly within the fashion industry, gave clients confidence in our ability to deliver a successful outcome. Our commitment to employing cutting-edge technologies and Agile development methodologies ensured the project would be adaptable to evolving market trends and user needs.

The client valued Computools’ focus on open communication and a collaborative approach, feeling heard and involved throughout the project lifecycle. Our robust infrastructure and commitment to data security provided the necessary assurance for handling potential growth and protecting customer information.

STORY IN DEPTH

Background

Before introducing the TRY IT ON app, our client, a major retailer in the fashion industry, faced a significant challenge in online shopping. Customers hesitated to purchase clothing without trying it on first, leading to high return rates and decreased customer satisfaction.

Approach to solution

To address this challenge, our client searched for a solution to revolutionise the online shopping experience. They considered various options and evaluated several companies developing augmented reality applications. Computools stood out due to our extensive experience in augmented reality and mobile app development and our successful track record in the fashion industry.

Computools role

Computools focused on creating a user-friendly interface that allows customers to try on clothes from their favourite online stores virtually. We also ensured the app’s stability and provided multivendor support, allowing for a seamless shopping experience.

Beyond the initial launch, we provide ongoing support, addressing technical issues and implementing new features based on user feedback, ensuring the app’s continued success.

Key decisions and outcomes

Before unleashing the app, we conducted rigorous testing to ensure it met client expectations and ran flawlessly. Functional, performance and security tests were executed, paving the way for a smooth launch. The app was launched to the market on time and budget. Users received the app well, and its rating on the App Store and Google Play reached 4.3 out of 5 stars.

Design

In this case, the design objectives aim to create an efficient and attractive application that will satisfy users' needs and contribute to the client company's sales growth.

USER PERSONA → SITE MAP → WIREFRAMES → USER INTERFACE
try it on user persona

USER PERSONA

Developing a detailed representation of the target user, including demographics, behaviours, and preferences, guiding app development

try it on site map

SITE MAP

Creating a visual representation outlining the app's structure and navigation for a seamless user experience

try it on wireframes

WIREFRAMES

Crafting a skeletal framework illustrating the app's layout and functionality, providing a blueprint for development

try it on user interface

USER INTERFACE

Presenting a graphic of the app's design, ensuring an efficient and attractive user experience

DIGITAL PLATFORM & TECHNOLOGY

PROJECT MANAGEMENT METHODOLOGY

Scrum was chosen for its iterative approach and flexibility, allowing our team to adapt to changing requirements and deliver incremental value to the client. This methodology enabled us to prioritise features based on their importance and complexity, ensuring that the most valuable functionality was delivered first. Additionally, Scrum’s emphasis on regular communication and collaboration helped to keep the project on track and ensured that the client’s feedback was incorporated throughout the development process. Overall, Scrum proved to be an effective methodology for managing the complexities of the project and delivering a high-quality product on time and within budget.

Scrum

PROJECT TIMELINE

try it on projet timeline

WHAT OUR CLIENT SAID

Computools understood our challenges and developed a solution that directly addressed them. We're confident that the app will continue to be a valuable asset to our online business.

CONTACT US

Get in touch with us to discuss price for your future project. Use the form below or send us an e-mail to info@computools.com

Thank you for your message!

Your request will be carefully researched by our experts. We will get in touch with you within one business day.