The Vision
As a media business leader, you want to accurately meet consumers’ needs and expectations by understanding your audience’s needs and preferences to keep them coming back for more. You aim to address common frustrations like content accessibility and improve the user experience to attract more customers, increase their retention and, as a result, drive revenue growth.
As a news agency, you’d like to find easy-to-use tools for conducting real-time surveys, collecting audience feedback, and implementing dynamic advertising. You want to monetise your content and provide new revenue streams.
As an online publisher, you would like to uncover valuable data on digital media consumption behaviour to optimize your platform and offerings. You need to reduce operating costs in an increasingly competitive environment while generating revenue from delivering content and data across multiple platforms and products, it means saving time and resources with powerful automation tools.
After analyzing our requirements, Computools outlined potential solutions and deadlines for each stage. They designed the user flows and defined the user personas. They built the platform infrastructure and oversaw its implementation. Once we finished development, we conducted usability tests to assess their submitted work. Computools led an organized, agile team that adapted to our evolving needs. They listened to our feedback and managed their time well throughout the project.