Media Software Solutions

The Vision

As a media business leader, you want to accurately meet consumers’ needs and expectations by understanding your audience’s needs and preferences to keep them coming back for more. You aim to address common frustrations like content accessibility and improve the user experience to attract more customers, increase their retention and, as a result, drive revenue growth.

As a news agency, you’d like to find easy-to-use tools for conducting real-time surveys, collecting audience feedback, and implementing dynamic advertising. You want to monetise your content and provide new revenue streams.

As an online publisher, you would like to uncover valuable data on digital media consumption behaviour to optimize your platform and offerings. You need to reduce operating costs in an increasingly competitive environment while generating revenue from delivering content and data across multiple platforms and products, it means saving time and resources with powerful automation tools.

THE CHALLENGE

The ideal media landscape you envision is one where you can effortlessly deliver high-quality, personalized content that keeps your audience engaged. You want powerful tools to streamline content creation and understand your audience's needs on a deeper level. Let's explore the specific challenges facing media businesses today:

01. Lack of Creativity

Creativity is not just a way to find a solution to a problem, it is an opportunity to unlock your limitless potential. In a world where innovation drives progress, the search for fresh ideas is not just a necessity but a real challenge. Many creators face challenges in keeping their content innovative.

02. Decreased Relevance

As online publishers struggle to overcome the loss of revenue and relevance, they are looking for ways to increase audience engagement. Without audience engagement, it becomes more difficult for companies to personalise content and display relevant ads. Google's constant updates to its algorithm can negatively impact visibility, sometimes removing websites from search engine results entirely.

03. Broadcast Delays

Traditional broadcast methods often result in a delay between the live event and its display on viewers' screens. Delays can cause buffering issues, disrupting the viewing experience. Delays prevent real-time audience engagement, such as live discussions and reactions.

04. Ineffective Advertising

Traditional advertising models are losing their effectiveness. With the spread of digital content, it's becoming increasingly difficult to stand out and grab the attention of your audience. You need new ways to monetise your content and drive traffic.

05. Data Deficit

It's impossible to predict changes in customer behaviour without data analytics. You need tools to collect, analyse and use data to optimise your content and strategy.

06. Content Accessibility

Many people face challenges accessing content due to disabilities. This can include difficulty finding contact information, navigating websites, or consuming content that isn't designed for accessibility. By creating inclusive content, you can expand your audience and reach a wider range of people.

Software Engineering

In the ever-evolving media landscape, staying ahead of the curve requires a nimble and adaptable approach to technology. By partnering with us, you can get access to a wealth of expertise, resources, and innovation and move your media business to the next generation level.

01. Content Management System

We can develop a Content Management System for your business to automatically analyse and classify content, enabling more accurate editing and improved content optimisation for your business. We can develop custom system to provide automatic content selection and recommendations based on audience interests.

02. Customer Data Platform

We can develop an AI-powered Customer Data Platform for your business that can use artificial intelligence to collect, analyse, and use customer data to improve customer experience and marketing effectiveness. Such a platform also can predict customer behaviour, personalise communications, and automate marketing campaigns. The system ensures continuous connectivity and integration with all data sources, allowing you to maximise the use of customer data to increase the profitability of your business.

03. Data Management Platform

Data Management Platform and Data Warehouses/Data Lakes provide centralised storage, processing and analysis of large volumes of data from a variety of sources. We can build and integrate them so that you can effectively use your data for targeted marketing, analysis and strategic decision-making.

04. Security and Compliance Tools

Al and Machine Learning Platforms use artificial intelligence and machine learning algorithms to analyse large amounts of data and identify patterns and trends, while Al Security and Compliance Tools ensure system security and data privacy compliance. We can implement a system that uses deep learning algorithms to detect anomalies in user behaviour and identify potential security threats. In addition, we can develop and integrate tools for your business that use artificial intelligence technologies to automate the processes of detecting and responding to cyber threats, as well as to ensure compliance with legal requirements for the protection of personal data.

05. CX Strategy

We can develop Customer Experience Strategy for your business that aimed at creating personalised content for users. The strategy can be based on analysing large amounts of data and automatically tailoring content for each user. We can develop neural networks to take into account individual preferences and user behaviour when selecting and recommending content.

06. E-commerce Platform

We can integrate an e-commerce platform from your advertisers with your media platform and social networks, providing a seamless shopping experience for your customers. In addition, we can develop and customise Custom Social Commerce Platform in your business, that allows to sell products directly through social media, providing deeper engagement with your audience and improved sales impact.

07. Video Streaming Platform and Gamification

We can develop Video Streaming Platform and Over-the-top media service platform for your business to focus on creating and distributing video content to audiences, and focus on engaging users in content consumption through the use of gamification. We can develop and integrate a platform that uses advanced encoding and streaming technologies to seamlessly deliver video content to various devices. In addition, we can design and implement gamification elements, such as bonus systems and challenges, to drive user engagement with your content and generate more interest in your brand.

Benefits

Empowering creators

Generative AI provides tools for creative writing, image generation, video production, and marketing. Using tools based on it, you can create more content in less time, reduce the cost of content production, and personalise content for your readers. As a bonus, the interaction between your resource and your audience will improve, as the content becomes more engaging and interactive. You will be able to monetise new types of content.

Reaching a wider audience

Websites, apps, and other digital platforms designed with accessibility in mind become suitable for people with disabilities. This, among other things, increases brand loyalty, increases visibility and recognition, and helps build and enhance trust. You will be able to understand the needs and frustrations of users and stimulate innovation.

Engaging in real-time

You can interact and engage with your audience instantly. In return, the audience will be able to react and give feedback. Your viewer experience will be enhanced and you'll open up avenues for innovative revenue streams through interactive features.

Social commerce

Your company will be able to sell its products and services directly to its audience. Digital tools will increase user engagement and time spent on the platform. They provide valuable data that your company can use to better understand your audience and optimise your content strategy.

Understanding the audience

Big data helps you to have a clear picture of your customers' changing preferences. It contributes to customer acquisition and retention through analytics. It provides insight into digital media and entertainment consumption and behaviour and can be used to personalise advertising.

Selected Cases

Explore and learn more about some of Computools' recently delivered projects

Native Ads

#Media #SMB #Canada #Cloud #Angular #PHP #Node

Discover a Native Ads case, a cross-channel retailer, creating a robust marketing platform that offered easy integration, responsive widgets, analytical tools, and support for major CMS platforms.

Polar.me

#Media #Enterprise #Canada #React #Python

Our client, Polar.me, a leading social display advertising solutions provider, used our dedicated CTO to revolutionise their digital advertising platform. He was in charge of developing a user-friendly platform equipped with advanced management features to streamline operations. Using Python, React, and MySQL, the joint team crafted a scalable and efficient platform for Polar.me, ensuring optimal performance and flexibility.

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CONTACT US

Get in touch with us to explore how our consulting and engineering expertise can help you achieve your goals. Use the form below or email us at info@computools.com

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After analyzing our requirements, Computools outlined potential solutions and deadlines for each stage. They designed the user flows and defined the user personas. They built the platform infrastructure and oversaw its implementation. Once we finished development, we conducted usability tests to assess their submitted work. Computools led an organized, agile team that adapted to our evolving needs. They listened to our feedback and managed their time well throughout the project.

David Roberts

Founder at ReVerb

INDUSTRY: Media LOCATION: USA

Computools developed software for our business to help automate our processes. Their team is very easy to speak to over Skype, where I can speak directly to a designated client manager, project manager, and the development team.

DAVID HUMPSTON

Director Viewpoint Videos

INDUSTRY: Media LOCATION: United Kingdom

Their high level of professionalism is seen in every part of their work - from the first call to the last QA test and the support thereafter. Needless to say that we've returned again when the time came for another development project.. and again.. and again. Whether it was a small module, or a whole app that needed developing - we always got the same excellent service and a timely delivered result.

Ora Dangot

Director of Business Development & Marketing at Belka Studio

INDUSTRY: Media LOCATION: Israel

ABOUT US

Computools shapes the future with products, services and solutions that businesses need to Unlock Tomorrow. We are a global company that delivers on the world-changing ideas that we co-create together with our clients.

Whether we’re designing customer experiences, dealing with our clients or managing our teams, we lead with empathy. Technology is for everyone, not just the geeks. That’s why we focus on using clear, intelligible language, treating every stakeholder with respect and providing support at all stages of development. By starting with a shared understanding of what makes us all human, we’re able to create the favorable conditions necessary to develop our best-in-class solutions.

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