Our client, WorldTicket, wanted to provide a modern and user-friendly online booking experience to enhance brand perception and optimise direct sales channels. Our team helped by reengineering their software, developing an intuitive user interface, dynamic search functionality, and seamless integration with their existing platform. Computools assisted in transforming their website using business intelligence (BI) services, resulting in significant improvements in average order value, customer growth, and business process automation.
WorldTicket is a leading provider of passenger service systems (PSS) for airlines worldwide. Founded in 2002, it has since grown to become a key player in the airline IT market. WorldTicket’s PSS solutions enable airlines to automate their operations, improve customer service, and increase revenue.
The company works with more than 185 airlines worldwide and has a yearly revenue of over $120 million. WorldTicket is committed to providing innovative solutions that help airlines improve their business results.
WorldTicket aimed to deliver modern and user-friendly experience expected by today’s tech-savvy travellers. However, this hindered brand perception and limited their ability to optimise direct sales channels. They sought a solution to bridge the gap between their cutting-edge PSS offerings and a seamless online booking experience.
We proposed a complete website overhaul, leveraging cutting-edge technologies. Our solution focused on three key pillars:
The WorldTicket website transformation project significantly improved communication between end clients and airline partners, increasing user throughput. We eliminated the need for phone-based booking systems, boosting sales by 26% and enhancing marketing synergy. The new website delivers a modern and intuitive booking experience across multiple devices, leading to a rise in average order value. Additionally, we streamlined business processes, achieving 56% automation and improving brand loyalty, with the sales cycle increased.
WorldTicket sought a partner with a proven track record in delivering complex IT solutions for the travel industry. Computools’ experience with airlines and expertise in open-source technologies like AngularJS and MongoDB offered scalability and cost-effectiveness, aligning perfectly with WorldTicket’s vision.
Computools’ emphasis on open communication, collaborative workshops and agile methodologies resonated with WorldTicket’s desire for a flexible and participatory approach. This shared mindset fostered a trusting and productive partnership, driving the project’s success.
Computools offered WorldTicket the benefits of global reach and local knowledge. This combination provided comprehensive support and cultural understanding, ensuring seamless collaboration and project execution.
Their existing website wasn’t capitalising on the potential of today’s tech-savvy travellers. While their core PSS (Passenger Service Systems) were advanced, the online booking experience lacked user-friendliness and a modern feel. This meant they were missing out on attracting new customers and potentially losing existing ones to competitors with a more user-friendly online presence.
WorldTicket approached the selection of a contractor to develop a new website with great care. The company understood that the quality of the contractor’s work would determine the new site’s success and its ability to meet the needs of passengers and airlines. WorldTicket conducted extensive market research and collected proposals from several leading contractors. During the research, the company paid special attention to the following criteria:
During the interviews, WorldTicket evaluated the following aspects:
In the end, WorldTicket chose Computools.
We analysed the project goals and settled on using user-friendly open-source technologies with a robust ecosystem. Our team specialised in re-engineering the software architecture, developing the user interface, and extending the dynamic search functionality. We provided seamless integration with WorldTicket’s existing PSS platform, enabling real-time data synchronisation. The WorldTicket team members were able to validate ideas, refine the product, and minimise the load on the site.
Computools made key decisions that significantly impacted the project’s success. We identified inefficiencies in the existing system and proposed changes to improve website performance and user experience. We customised search algorithms to enhance functionality and tailored the booking process based on detailed user behaviour analysis.
The design challenges in this case study focus on creating a user experience that is convenient and efficient for passengers and airlines.
Crafting detailed user personas to inform a personalised design approach
Engineering a site map optimising user journeys and information architecture
Designing wireframes laying the foundation for a user-centric and efficient interface
Executing a user interface blending aesthetics with functional excellence for an unparalleled user experience
AngularJS
Angular 4 is a web application framework. It provides a navigation toolbar, auto-complete, menus and many more features.
Java
Applications on Java 8 show speed improvement without any specific work or tuning.
MongoDB
MongoDB has become popular with developers of all kinds who are building scalable applications using agile methodologies.
React
React is a JavaScript library that specialises in helping developers build user interfaces, or Uls.
Bootstrap
Bootstrap is the most popular CSS framework for developing responsive and mobile-first websites.
As Scrum is most effective for teams working on complex projects, Computools agreed upon a project management methodology consisting of 2-4-week sprints. With each sprint, a team had to build the most important features first and develop a potentially doable idea. More features were built during the upcoming sprints and adjusted based on stakeholder and customer feedback.
The Computools team was very rapidely operational despite the complexity of the situation and the need for the team to adapt to our development methodologies. The Computools team could also work very remotely with very good inter-communication with the SBFinance team ensuring good efficiency despite off-shoring.
Computools are experts and act professionally, with lots of guidance on technical recommendations and with easy to understand explanations of what the technical choices mean and why one can be a better website than another. As a result, the development was completed on time and exceeded our expectations. The feedback from our customers was very positive and compared to our previous results we doubled our turnover.
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Computools was selected through an RFP process. They were shortlisted and selected from between 5 other suppliers. Computools has worked thoroughly and timely to solve all security issues and launch as agreed. Their expertise is impressive.